Creative direction | Kei Nakanishi – Ai Tamura
Art direction | Ai Tamura & me
Direction, Images & Editing | by mee
Musique | Daniel Sonabend – Emilien Royere
Special thanks Humming | Lily-Seya
Production | Parameta Inc – Mirror – Ethnomedia
Wabara are roses that originated from a rose Farm in Japan called Keiji, a few miles from Kyoto.
Keiji Kunieda has spent most of his life working in the creation of new scented and beautiful roses. In the last years, he added more varieties of roses and created the Wabara brand together with his son Ken Kunieda.
WABARA is a combination of two Japanese words. WA is a Japanese cultural concept usually translated into English as “harmony”. BARA is the Japanese name for rose.
In the belief that roses will grow healthy, shiny and with more strength, the Japanese creators share the philosophy that, in order to live in harmony and coexist with the environment, the roses should be grown with organic fertilizer, free from chemicals.